's fairly easy to spot those posted by a PR company or the author's mother! It depends on the book. basically doing the same thing. I actually have a weird habit of reading a book, and then reading the reviews left. times when the reviewer knows the writer personally, had a bad business venture, and is now attacking the book by making. latent hostility. If someone out there works for the DVD company that failed to include closed-captions, that person will access. 12 reviews. I paid for ten of them from a company that promised honest reviews, and not fake-good ones. (Was.